Your website name

Naming a site after its domain name is important, for the simple reason that when people think of your website, they'll think of it by name. If your name is also your url, they'll automatically know where to go. Imagine if your business is called "HotlineSoft", but somebody else holds that domain name. Instead, you have some obscure domain name called, say, "mybusiness dot com". What happens when your customers, recalling that HotlineSoft has a product they want, type "HotlineSoft dot com"? They'll wind up at your competitor's website. One lost sale.

In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don't seriously think that they'll try to memorise an unrelated url just because you want them to, do you? The only people who'll memorise it are you and your competitors who want to compare your prices.