You want the visitor to see you as a knowledgeable information source and/or a reputable business. Poor grammar and spelling will immediately reduce your credibility. Remember that people use the internet to find information. Whether you are selling your own product or recommending someone else’s products, you must first provide valuable information to the visitor or they will click away and find a website that gives them what they what they want.
There are at least a hundred different browsers in use. You must design your website to work properly in the most widely used browsers. To do that you may not be able to use all of the really great special effects that are available because they may not be supported in most browsers.
Web surfers are impatient and studies show that most people will click away if a webpage takes longer than 10 seconds to load. Always optimize your photos and other graphic files to have as small a size as possible without sacrificing picture quality.
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