Web sites are all about advertising products, ideas and services. Thus, a web designer has to understand the mindset of marketers in order to create a design that sells.
You cannot please everybody same thing that you cannot be good at everything. Thus, this fact calls for the narrowing of your target market. Even in the interface of the so-called web design, a designer cannot claim that he is an expert at anything or everything about the needs of a website. It is better to pick a certain audience and try to be good at catching their attention, preference and choice. This practice allows you to be best at a given area thus developing expertise.
The rules are only guidelines, if you feel that the rules are inappropriate for a certain creation follow your heart’s desire and venture on an experimental adventure.
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