Instructions to choose domain name

If you can register a generic domain such as toys dot com that’s great, but most of these have already gone. Also getting ranked in the search engines is likely to be harder. Selected a domain closer to your market segment will cut down the competition. Its easy to forget the hyphen! Which is the problem, particularly if your customer remembers your name but not your URL. Though on a positive note hyphenated names are less likely to be registered already. Very often a domain name will be free in the plural but not in the singular form.